Samuel Group D.C. Welcomes Simon Lee as Senior Advisor

WASHINGTON, D.C.

Samuel Group D.C. is pleased to announce the appointment of Simon Lee as Senior Advisor, strengthening the firm’s capabilities in strategic advisory, government engagement and international business development.

A former senior U.S. diplomat, Lee brings more than 25 years of experience spanning government and the private sector. His diplomatic career included service as Counselor for Political Affairs at the U.S. Embassy in Tokyo and Chief of Political-External Affairs at the U.S. Embassy in Seoul.

In the private sector, Lee helped establish LG Group’s first in-house global public affairs organization and develop its unified global engagement strategy. He also led Asia-Pacific business development for Insitu, formerly a Boeing company, and advised senior U.S. military leadership on Indo-Pacific security cooperation at Booz Allen Hamilton.

“Simon brings valuable diplomatic insight, commercial experience, and regional expertise to our team,” said Goran Samuel Pesic, President and CEO of Samuel Group. “We are delighted to welcome him and look forward to his contributions in helping our clients advance their strategic and business objectives.”

Lee will support clients through strategic advice, stakeholder engagement, and partnership development, with particular emphasis on defense, technology, and opportunities connecting the United States, the Indo-Pacific and other allied nations.

“I look forward to working with Goran and the Samuel Group D.C. team,” said Lee. “My focus will be on helping clients navigate complex policy environments, build productive business-to-government partnerships, and translate their priorities into practical results.”